Cover Letter

How to write a cover letter and attract potential employer

The main objective of an accompanying (cover) letter is to convince the hiring manager that you are the person they want to meet face-to-face at a job interview. Before you start writing your cover letter, find as much information as possible about the position you are applying for and about the company as well .

Practical advice

  • Focus on 4 main areas – contact details, the position you are interested in, your motivation and a summary.
  • Aim for a half a page of A4 format (depending on the job you are applying for).
  • Think about to whom your cover letter is addressed and adjust the salutation accordingly.
  • Don’t forget to mention in the first sentence the position you are applying for.
  • Describe your motivation to work for the company and in the given position.
  • Highlight the most important and most relevant experience from your resume.
  • Do not use any general template, but adjust your cover letter to each position you are responding to. Positive response and invitation to a job interview will surely make up for the time and efforts you spent writing the cover letter.
  • The cover letter should be concise, well-arranged and have no errors.

Cover letter as part of accompanying e-mail

Accompanying e-mail is often crucial. The hiring manager decides whether to call you or not also based on your accompanying e-mail.

  • Subject of the e-mail – state the name of the position you are applying for or show that you are creative at the very outset. The subject of e-mail should in no case be left blank.
  • Formatting – same as in the case of a cover letter, use address and salutation, provide your contact details and split the text into paragraphs.
  • Provide only the most important information – ideally in the very first paragraph. The entire text should not exceed 150 words.
  • Be specific and mention your specific skills and knowledge that qualify you for the given position.
  • Avoid cliché such as “I have good communication skills and I am flexible”. The aim of the cover letter or accompanying e-mail is to make yourself stand out from other candidates.
  • Check your grammar, the name of the contact person you are writing to and the title of the position.

Don’t forget that the hiring manager does not know you personally. The only information they know about you at that point is the information you have provided in your resume and cover letter.

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